120+ Airbnb Statistics (2023)

120+ Airbnb Statistics 2023

Airbnb is one of the biggest booking sites on the internet and currently there are 150 million users. However, the Coronavirus pandemic seriously impacted Airbnb’s valuation, decreasing from $35 billion to $18 billion. So, what makes Airbnb so popular amongst travelers? Our Airbnb statistics explore the impact of COVID-19 on the company, overall revenue, occupancy rates, top destinations, demographics as well as Airbnb vs the Hotel industry statistics.

Explore our top Airbnb Statistics below…

Top Airbnb Statistics

  • There are now more than 150 million users on Airbnb
  • There are 650,000 hosts on Airbnb worldwide.
  • There are more than 7 million properties listed on Airbnb.
  • In 2020, 14,000 new hosts are joining Airbnb every month.
  • Since the pandemic, Airbnb’s valuation decreased from $35 billion to $18 billion.
  • Since the pandemic, there has been a 54% loss in revenue.
  • In the first nine months of 2020, Airbnb brought in $2.5 billion in revenue which is down $3.7 billion from 2019. .
  • 60% of guests who have ever booked on Airbnb are millennials.
  • The biggest growing host demographic is seniors (400,000)
  • In the US, the most profitable Airbnb cities (by Average Daily Rate) are:
    •  $458 ADR- Park City, UT
    •  $453 ADR- Breckenridge, CO
    •  $449 ADR- Steamboat Springs, CO

What do you want to know?

With more than 7 million properties listed, Airbnb has a vast range of locations that caters to everyone’s needs. Airbnb is the fastest-growing home-sharing platform ever and is particularly popular amongst the younger generations as 60% of guests are millennials. Airbnb offers a unique travel experience that other accommodations do not offer as they are often situated in incredible locations and allows you to connect with the locals. To find out more, take a look at our editor’s top statistics below!

Chapter One


How Many People Use Airbnb?

There are approximately 150 million Airbnb users, across 65,000 cities according to recent Airbnb stats. In this current day and age, there are more than 260 million guests that have booked and stayed in an Airbnb property around the world. At any given time, a guest can book 1.9 million listings.

Key Statistics:

⦁ In 2008 Nate Blecharczyk, Joe Gebbia, and Brian Chesky founded Airbnb.

⦁ The first listing on Airbnb was Joe Gebbia’s apartment in San Francisco

⦁ Airbnb is an acronym for Air Bed and Breakfast.

⦁ Airbnb’s number of users around the world is 150 million.

⦁ Every second, 6 guests check into an Airbnb listing.

⦁ Since the company started in 2008, there have been over 500 million listings.

⦁ Around the world, there are 7 million listings on Airbnb in over 220 countries and regions.

⦁ There are 660,000 listings in the U.S. alone, more than any other country in the world.

⦁ Every month in 2020, 14,000 were joining the platform.

⦁ Hawaii, California, and Florida are the most profitable destinations in the U.S. per occupancy.

⦁ Santa Rosa Beach, Lahaina, and Kihei are the most profitable destinations in the U.S. for Airbnb hosts.

⦁ Every night, 2 million Airbnb users are staying in a rental across the world.

⦁ In January 2020, Airbnb’s main website had 91 million visits with half of them being on mobile.

⦁ On average Airbnb, users spend 11 minutes and 31 seconds on the app.

Chapter Two


How Has Coronavirus Impacted Airbnb?

Airbnb has been massively affected by coronavirus, its valuation decreased from $35 billion to $18 billion in a matter of months. This 48.6% decrease led to Airbnb having to lay off 25% of their employees during Covid-19. Currently, as it stands Airbnb is expected to lose 54% of its revenue.

Key Statistics:

  • The impact on Airbnb during coronavirus has been huge, as its valuation has decreased by 48.6% from $35 billion to $18 billion in a matter of months.
  • 25% of Airbnb’s staff have been laid off during the coronavirus pandemic.
  • Covid-19 has caused Airbnb to lose 54% of its revenue.
  • By late August 2020, the Airbnb occupancy rate was expected to drop to 28.6%
  • Coronavirus is expected to lower the Airbnb daily rate by $10-$20 compared to summer 2019
  • Airbnb rates during covid dipped by 85% at one point.
  • Research shows that 70% of guests are fearful to stay in an Airbnb.
  • If the coronavirus pandemic lasts another 6 months, 45% of the hosts will not be able to withstand operating costs.
  • 16% of hosts have already delayed or missed their mortgage payments for their property/properties.
  • Since the beginning of covid in the U.S. hosts have lost around $4,036.
  • 47% of hosts are now offering a month-long stay option.
  • 29% of hosts have reduced their prices for front-line personnel or first-responders.

Chapter Three


How Much is Airbnb Worth?

The Airbnb growth statistics are vast, in 2017, Airbnb raised $1 billion in funding which brought the total amount of funding raised to $3 billion and valuing the company at $31 billion. Whereas in 2021, another $1 billion was raised from private equity firms Sixth Street Partners and Silver Lake.

Key Statistics:

  • Airbnb is valued at $38 billion worldwide.
  • Since the coronavirus pandemic, this value has dropped by $18 billion.
  • Airbnb growth statistics reveal that in the first nine months of 2020 Airbnb brought in $2.5 billion which is down $3.7 billion from the prior year.
  • During those nine months, the net loss doubled to $647 million.
  • The Airbnb growth rate increased in 2019 as the yearly revenue was up $4.7 billion and an increase of 30% since 2018.
  • Airbnb’s profit is high as the company will net around $3.5 billion by the end of 2020.
  • Worldwide Airbnb has 34 offices and 14,384 employees.
  • 400,000 companies directly engage with Airbnb to run travel.
  • $185 is the average nightly rent for Airbnb properties.
  • The most profitable Airbnb cities by an average daily rate in the U.S. are:
    • $458– Park City, UT
    • $453– Breckenridge, CO
    • $449– Steamboat Springs, CO

For full list see – CHART

Top 25 Cities with Highest ADRs

The Most Profitable Cities for Revenue are:

The Economic Influence of Airbnb by Country

Airbnb has a massive financial impact on some locales. The top 10 countries based on estimated guest spending and host income are:

  • $33.8 billion- United States
  • $10.8 billion- France
  • $6.9 billion- Spain
  • $6.4 billion- Italy
  • $5.6 billion- United Kingdom
  • $4.4 billion- Australia
  • $4.3 billion- Canada
  • $3.5 billion- Japan
  • $2.7 billion- Mexico
  • $2.3 billion- Portugal

Chapter Four


What is the Average Airbnb Occupancy Rate?

In the United States, the Airbnb average occupancy rate is 48% and the typical American Airbnb host earns $102 per night booked. In the U.S. the best cities for Airbnb hosting are Hawaii, California, and Florida when looking at occupancy rates by city.

Airbnb Occupancy Rates by City:

Vacation rental occupancy rates by city


  • Honolulu, Portland, Los Angeles, Seattle, and New Orleans are some of the top Airbnb destinations as they are the cities with the highest number of commercial Airbnb listings.
  • According to Airbnb occupancy rates statistics, the most popular destinations in the coming year based on year-over-year increase in booking percentages are:
    • Milwaukee, WI, US- 729%
    • Bilbao, Spain- 402%
    • Buriram, Thailand- 383%
    • Sunbury, Victoria, Australia- 356%
    • Romania- 298%
    • Xi’an, China- 255%
    • Eugene, OR, US- 213%
    • Luxembourg- 167%
    • Guadalajara, Mexico- 158%
    • Vanuatu- 140%
    • Cali, Colombia- 137%
    • Cape Canaveral, FL, US- 136%.
    • Aberdeen, Scotland- 119%
    • Courtenay, BC, Canada- 114%
    • Ubatuba, Brazil- 108%
    • Les Contamines-Montjoie, France- 108%
    • Tokyo, Japan- 103%
    • Kerala, India- 95%
    • Malindi, Kenya- 88%
    • Maastricht, Netherlands- 55%

The following countries have the most Airbnb listings:

  • United States — 660,000
  • France — 485,000
  • Italy — 340,000
  • Spain — 245,000
  • United Kingdom — 175,000

Some countries have restriction on Airbnb listings, these include:

  • In 2015, the Parisian government cracked down on secondary apartments, specifically those that were short term, with fines reaching up to €25,000.
  • 2,577 Barcelona listings were instructed to be removed from Airbnb as they were operating without a license. If they didn’t get a city-approved license they would face substantial fines.
  • 80% of Airbnb listings in Santa Monica were wiped out as they issued tough regulations on short-term rentals.

Chapter Five

Airbnb Demographics & User Statistics

What are the Average Demographics of Airbnb Users?

According to Airbnb demographic statistics, 36% of users are between the ages of 24 and 25. 23% of Airbnb users are between the ages of 35 and 44 and lastly, 15% of users are between 18 and 24. These statistics show the popularity of Airbnb amongst the younger generations.


  • Airbnb user demographics reveal that 46% of Airbnb guests are male and 54% are female.
  • 88% of Airbnb bookings are for 2 to 4 people.
  • Demographics for Airbnb users by generation show that 58% of hosts and guests were millennials.
  • 60% of all guests who have ever booked on Airbnb are Millennials.
  • 7% of Airbnb guests are single.
  • There has been a 120% increase in hosts ove3r 60 since 2017.
  • In 2015, 250,000 U.S. citizens stayed in an Airbnb listing.
  • Demographics of Airbnb users show that in 2015, over 1 million guests were over 60.
  • According to Airbnb demographics, most guests are younger adults:
    • 36% are between 25-34
    • 23% are between 35-44
    • 15% are between 18-24
    • 14% are between 45-54
    • 7% are between 55-64
    • 5% are 65 and older
  • The most common reasons as to why people choose Airbnb are:
    • 95% stated that Airbnb provides ease and security, unlike other short-term rental platforms.
    • 86% stated that the location is more convenient
    • 77% wanted to live like a local whilst they were away
    • 64% stated that they think home-sharing is better for the environment
    • 58% of millennials stated that social media worthiness influenced their booking decision
    • 59% of American guests, 46% of Australian guests, and 39% of Italian guests think that air conditioning is more important than WIFI
    • Canadian, Australian, and American guests value-free parking over a pool

Chapter Six


How Many Hosts Does Airbnb have Worldwide?

According to Airbnb host statistics, in 2020 there were 2.9 million Airbnb hosts around the world. Every month throughout 2020 there have been 14,000 new hosts. Worldwide there are 7 million listings available on Airbnb amongst a mammoth 100,000 cities.


  • In 2020, there were 2.9 million hosts on Airbnb worldwide.
  • 20% of all Airbnb listings below to ‘empire owners’, around 800,000 listings belong to multiple-property owners.
  • 20% of Airbnb hosts own more than one property.
  • In 2020, 14,000 new hosts joined the platform every month.
  • Airbnb statistics show that 22% of hosts chose to host after staying in an Airbnb.
  • Airbnb host demographics reveal that the fastest-growing host demographic is seniors with over 400,000 senior hosts.
  • Research shows that senior women are consistently rated as the best hosts.
  • There were 320,000 hosts over 60 in 2016 and have earned a total of $747 million through Airbnb.
  • Since Airbnb began 56% of the hosts have been women and have earned around $32 billion.
  • In Iceland, on average women earn around $10,200 by hosting on the platform.
  • In the US, women have earned $4 billion hosting on the platform (2018).
  • In France, women have earned over $1 billion hosting on the platform (2018).
  • Airbnb statistics show that San Diego and Miami are the most profitable Airbnb cities to host.
  • 24% of London Airbnb hosts have multiple listings.

Chapter Seven

Airbnb vs Hotel Industry Statistics

How is Airbnb Affecting The Hotel Industry?

There is a recurrent debate of hotel vs Airbnb and statistics show that 60% of travelers who have stayed in both Airbnb’s and hotels prefer Airbnb rentals. On average travelers rated Airbnb 4.3 stars and hotels 4.2 stars, so the average satisfaction rating is very similar.


  • Airbnb vs hotel statistics reveals that over 50% of Airbnb users have used Airbnb over staying in a hotel.
  • Airbnb’s impact on the hotel industry is huge, $450 million is lost every year to Airbnb.
  • 60% of travelers prefer to stay in an Airbnb than in a hotel.
  • Specifically in Europe, Airbnb’s can be 8-17% cheaper compared to a regional hotel’s daily rate.
  • Hotel vs Airbnb continues in the U.S. as Airbnb’s can be 6-17% cheaper than hotels.
  • Airbnb vs hotel industry statistics reveal that in 2015 only 250 companies used Airbnb for business, this increased to 250,000 in 2017. This has further increased to 700,000 to date.
  • Research shows that a 1% growth in Airbnb supply across 10 key hotel markets between 2008-2017 caused a 0.02% decrease in RevPAR across all segments.
  • The previous statistic is over a ten-year period, since Airbnb grew 100% YoY the real decrease in RevPAR was 2%.

Why choose Airbnb over hotels?

  • Airbnb is more affordable.
  • Some travelers are looking for more space and their own household amenities.
  • It gives travelers the chance to have an authentic experience.
  • A lot of people are drawn to the novelty of Airbnb.
  • Travelers can interact with locals and their hosts.


It is evident from the statistics that COVID-19 has massively impacted Airbnb as a business, as its valuation has decreased by 48.6% from $35 billion to $18 billion in a matter of months. More than ever people will be eager to travel in 2021 and Airbnb’s are a safer alternative, so it is likely that profits will increase as a result of this. However, if the coronavirus pandemic lasts another 6 months, 45% of the hosts will not be able to withstand operating costs.